Digital Fingerprinting

Get to know visitors across browsers & devices without cookies or logins
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Precise Identification with Next-gen Digital Fingerprinting

Advanced AI lets companies identify customers, personalize experiences, thwart fraud, and prioritize privacy.

Since the majority of website visitors are anonymous, they make up a significant part of the revenue potential for your site. Engaging them through relevant recommendations and personalized offers a unique opportunity for sales growth.

Most visitors resist logging in or sharing details to avoid friction and protect privacy. This reluctance makes personalized experiences difficult. Advanced digital fingerprinting techniques help identify and understand anonymous visitors for tailored interactions that drive conversions.

Many fingerprinting tools struggle with accuracy because of poor data quality, slow performance, and difficult integrations. Rampant fraud from things like coupon abuse and spoofing attacks compound these identification challenges.


Why identification is key to eCommerce success

Persistent, unique visitor IDs follow users across sessions- regardless of their device- even in incognito mode. This digital “signature” is captured through AI analysis of over 300+ factors across browsers, devices, and other unique attributes. Even if a bad actor switches browsers, updates, or goes incognito mode – our digital signature persists. In-depth spoof detection and real-time behavior analysis identifies real people vs bots to thwart fraud and resource waste.

58% of online retailers say differentiating synthetic identities is a top verification challenge. (LexisNexis, 2020).


71% of consumers expect companies to deliver personalized interactions (McKinsey, 2021).


Engaging anonymous users through one channel can lead to a 5.3X rise in likelihood to buy (Braze, 2022).


Stop Coupon Fraud with Unique User Detection

Coupon misuse and fraud is prevalent and costing companies billions of dollars a year. Learn more in this infographic.



Enter AI-powered Digital Fingerprinting for browsers and devices

PhotonIQ Digital Fingerprinting enables anonymous visitor recognition to optimize experiences without compromising privacy. With precise identification, businesses can recognize potential (and repeat) customers to offer personalized promotions and recommendations, and a streamlined checkout to reduce cart abandonment and increase conversions.

Even during high volume events like Cyber5 or World Cup ticketing, Digital Fingerprinting scales to millions of requests per second, without affecting performance.


Persistent tracking across sessions and devices

Leverage 300+ device and browser factors like audio fingerprinting to identify and follow users.


Accurate identification with AI

Proprietary machine learning models and fuzzy logic analyze fingerprint data to identify matching users with a high confidence score - even when attributes change.


Outsmart bad actors, bots, and coupon fraud

Detect suspicious patterns and tie devices to user accounts to thwart fraudsters and bots looking to waste resources or steal identities and items.


Personalize with real-time data

Capture every interaction in real-time to fuel accurate visitor analytics (like unique visitor count) and tailored recommendations and pricing.


See through incognito browsers

Reliably recognize individuals through advanced canvas and hardware fingerprinting techniques that persist beyond incognito browsers and cookie deletion.


Privacy you can trust

Adhere to regulations like GDPR and CCPA while building visitor trust through transparent consent flows.


Lightweight for seamless experiences

Carefully optimized, lightweight code has minimal impact on performance and resources.


Managed services built for rapid implementation

Hassle-free, rapid integration in 60 days or less.

Ready to get to know your visitors better to maximize profits?

Reduce your fraud risks and create seamless customer experiences. Schedule a chat with an Enterprise Solution Architect to learn more.

  • Drive up conversion rates and revenue
  • Simplify and speed up checkout
  • Improve visitor journeys with real-time insights
  • Thwart bad actors and coupon abuse
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