Search engines rely on automated crawlers and bots to recursively browse the web and index pages. These crawlers systematically browse the web by recursively following links from page to page. As they follow links across the internet, these crawlers analyze factors like content, site speed, mobile optimization, authority signals, and engagement. All of this data gets fed into algorithms that calculate how high or low to rank pages for relevant keyword searches.
How crawlers index and rank web pages
Optimizing websites for crawlers with prerendering
Factors that influence search engine rankings
Faster indexing can help new pages rank higher quicker after discovery. Inbound links from reputable sites signal authority and trust. Mobile-friendly, fresh content is favored over desktop-only sites with stale, duplicated content. Publishing original, updated content incentivizes search bots to recrawl frequently.
Best practices for optimizing crawlers and users
On-page optimizations like effective metadata and internal linking improve crawlability. Link-building should focus on earning references from relevant industry authorities. While crawler optimization is beneficial, ensuring a positive user experience through strong web design, robust information architecture, and fast performance satisfies both bots and human visitors.
Following SEO best practices along with good web design principles leads to the most crawlable and engaging websites with higher conversions. The ultimate goal is an optimal experience for human visitors that also meets the needs of search engine crawlers.